Work With Us

Groth is a mission-driven design studio with a core interest in conscious, ethical design. From designing custom light fixtures & furniture to 200-key hotel properties, no project is too big or too small.

  • Hospitality spaces are the soul of the studio's work, encompassing design for fine dining and fast casual restaurants, as well as bars, hotels, and retail spaces of all kinds. Always with an eye towards using innovative design, regenerative materials, and ethical sourcing practices.

  • The studio brings its thoughtful approach to residential architectural design as well, specializing in adaptive reuse and unexpected interventions of existing dwellings and apartments.

  • Underlying and informing the studio's body of work is a constant current of self-directed and research-driven projects, utilizing advanced manufacturing techniques and natural, regenerative materials to develop spaces and objects with social impact and soul.

About

Groth is the design studio of Michael Groth. Michael is an award winning designer known for his thoughtful approach to space, blending functionality, narrative, and deep appreciation for craft. His background in architecture and design informs his work, creating environments that speak to both the practical and the poetic aspects of space. Groth's projects, characterized by their attention to detail and user experience, reflect an unpretentious yet impactful vision for contemporary design.

Michael Groth is a distinguished designer with a rich academic and professional background. He holds a Master of Advanced Architecture from the Institute for Advanced Architecture of Catalunya, along with a Bachelor of Arts in Architectural Studies from Brown University. His firm, founded in 2013 and based in Barcelona, Spain, specializes in creating unique spaces that emphasize functionality, brand narrative, and customer experience. Groth's work has been recognized in prestigious publications and has earned several awards, including the Hospitality Design Awards. He also contributes to the design community through teaching and serving on boards for nonprofits.

Credentials

Degrees & Certificates

  • Master of Advanced Architecture, Institute for Advanced Architecture of Catalunya // Barcelona, Catalunya

  • Bachelor of Arts, Brown University, Architectural Studies // Providence, Rhode Island

  • Healthier Materials Certificate, Parsons School of Design // New York, New York

  • Industrial Design & Architecture coursework, Rhode Island School of Design // Providence, Rhode Island

  • Art History & Urban Studies coursework, Universitat de Barcelona // Barcelona, Catalunya

  • Product & Transportation Design, Art Center College of Design // Pasadena, California

  • JumpStart Architecture Program, UCLA Department of Architecture and Urban Design // Los Angeles, CA

Awards

  • SBID International Design Awards, Finalist, Donna - Club & Bar Design, 2023

  • Hospitality Design Awards, Finalist, Ernesto’s - Casual Restaurant, 2021

  • Hospitality Design Awards, Winner*, Chief Chicago - Hybrid, 2021
    *working with AvroKO New York

  • New York’s Next Top Makers, Finalist (Product Design), Futureworks NYC Incubator, 2016

Boards & Non Profits

  • Board Member, Cuba Skate, 2017-Present

  • Artisan Documentary Photography Fellowship, Nest // Lima, Peru

  • Artisan Documentary Photography Fellowship, Nest // Udaipur, India

  • Artisan Documentary Photography Fellowship, Nest // Havana, Cuba

Teaching

  • Guest Critic, G1 Metabolic Studio, Institute for Advanced Architecture of Catalunya

  • Digital Design for Interior Designers Workshop, Homepolish New York

  • Block Printing Workshop, Parsons School of Design